How does the digital world impact businesses, and how has the actual sales process changed? CEO of Innovate+Grow, Mr. Gopal RajGuru explore these questions at the Aalto EE’s Divia seminar in Helsinki.
“70% of offline sales are generated by online content. Omnichannel is the future for marketing in any industry and the CIO will be the CMO’s best friend”, predicts Federico Barbieri at Aalto University’s Divia forum.
Studies show that the digitalization of services can both save on costs and increase customer satisfaction. However, this only succeeds if customers are not forced to use digital channels but can choose for themselves, says Aalto University Professor Tomas Falk.